January Business Spotlight: Doss Design & Co
We have the pleasure of featuring Dana Doss from Doss Design + Co. for our Local Business Spotlight. Dana is an accomplished and creative digital developer and marketer. She has been instrumental in aiding local businesses throughout North Georgia and beyond in establishing their digital footprint. We are thrilled to have her share her knowledge and insights, offering valuable guidance to local business owners and companies on leveraging the impact of digital marketing.
Q: Tell us a little bit about yourself!
I live in Oconee County with my awesome husband, Ryan, two kiddos and our nearly 14 year old lab! I used to teach 5th grade and work in instructional technology prior to having my kids.
Q: Tell us about your business / services
Doss Design + Co is 3 years old! We build websites for small - medium sized businesses, manage social media accounts, and also branding/design from logos to print.
Q: What inspired you to start your business?
I have always loved technology and especially websites. I taught my classes how to build their own site and was asked to build my aunt’s site. It was so much fun and she really encouraged me to look into it as a business. Because I was a teacher by trade I didn’t feel qualified to really build people’s websites…I was so wrong and it’s been incredibly rewarding!
Q: How can a strong digital marketing strategy significantly benefit small-midscale businesses in today's digital landscape?
It is your digital business card, it’s the way your business has credibility. Your website is a reflection of your business. If your site is appealing, organized, and up-to-date it’s make a huge impact on your client and in turn in your business. It is a way you can stand out among your competitors and can be a tool to create a simple process for the user.
Q: Can you share a success story where your services dramatically improved a small business's market presence and customer engagement?
Yes, time and time again! One in particular is one of my good friends. I begged her to work with me so I could build her site. She had social media that she used sporadically, but it was her texting information and scheduling the client. With her website it made her booking process incredibly easy for her and the client. We automated emails to let them know when their appointments were, how much they were, and how to care for their spray tan afterwards. She has seen great growth in her business. It’s been an honor to help my clients realize that technology is a tool and can truly make a difference in your business.
Q: In what ways do you think emerging technologies will change the way small businesses should approach their web and brand presence in the near future?
When I hear the phrase “emerging technologies” I think of AI. It has been a tool that at first many thought would take away their jobs, but people will always need people. I look at it as a tool that can really be an assistant to help you work more efficiently. I love asking AI questions to streamline my planning and processes.
Q: What’s good in your life?
My family! We are about to leave for a family vacation and I can’t wait to enjoy time with them! It’s always an adventure and this time we are headed to Universal!
In business, I am excited to offer a social media course launching this Spring that has been in the works since early fall.
Thank you for sharing your business with us, Dana! We enjoyed learning about your digital and marketing solutions along with marketing trends!
Make sure to follow Doss Design & Co on Instagram or visit their website, https://www.dossdesignandco.com/ to learn more.
If you're a local business owner or know a local business or service deserving recognition, please email us the details!