This month, Eterno Realty Group is thrilled to spotlight Sara Simpson, a passionate entrepreneur and talented cookie artist who turned her dream into a thriving business. Sara, a devoted wife and mom, has been creating custom cookies for seven years. Her journey, filled with dedication, creativity, and faith, showcases her commitment to her family and her craft. Let’s dive into Sara’s story and learn more about her business, her inspiration, and her mission to spread joy—one beautifully decorated cookie at a time.

Tell us a little bit about yourself:

My name is Sara Simpson. I have an amazing husband, Justin and together we have two children Rhett(9) and Emmalynn(6). Outside of working and going to school we enjoy ALL things baseball and we love riding our side by side! Basically, anything outdoors.

Tell us about your business:

A little back story.. about 11 years ago I told myself that I have to figure out how to make those “pretty cookies”. I have tried many recipes and have had plenty of failed attempts at hundreds of dozens of cookies. I’ve had that dream to make those cookies happen for a long time and once I figured it out I took it and ran with it. You know it’s not so easy to do when we didn’t have TikTok to show us how to do it all so easily 😂 My business means a lot to me. I strive for perfection and pay great attention to detail.

How long have you been in business?

I started my business as a “side hustle” about seven years ago while I worked at Howell Orthodontics where I was a chair side assistant for a little over 10 years. While I thought that was going to be my forever job, the Lord had greater plans for my future.

Why did you start your business?

The Lord was weighing hard on me that my children needed me more and that being home for them will be the best at this season in all of our lives. So, in mid May I made the switch from wearing my scrubs to wearing my apron full time. I’ve had many hurdles already making my cookie business full time but I wouldn’t change it for the world. I got to spend the whole entire summer doing all the things my kids wanted to do and more.

I’ve got to connect with people I may never have if I didn’t take this door that had opened for me! I am looking forward to meeting many more people and making visions come to life with cookie decorating. It truly is a passion of mine.

What’s one thing about your business you’re especially proud of?

What makes my business unique and makes me proud of it is that I pray over each order I complete when it's all packaged up ready to go to the customer. I pray over the box of cookies no matter the occasion.

What’s the biggest lesson you’ve learned in running your business?

The biggest lesson I have learned would be time management. I moved into this path due to wanting to be around my children more and having good quality time with them. I end my day around 1pm daily to be able to have that time with them.

If you could describe your business in one word, what would it be and why?

Splendid, always striving for high quality craftsmanship, fine attention to detail, tasty

What future goals or dreams do you have for your business?

My goals are just continued growth and opportunities.

What is the greatest piece of advice you've ever received?

"You will never know if you don't try"

At Eterno Realty Group, we practice gratitude daily, believing in the power of joy and celebration in all circumstances. What is something you’re especially grateful for right now, whether in business or life?

I am super thankful for my husband and family supporting me through this change. Through all of the ups and downs they're always here to support and have words of encouragement. I'm also thankful for the path the Lord has led me on, all of the experiences that have molded me into the person I am today.

Sara Simpson is the perfect example of following a dream, trusting the journey, and pouring love into every detail. Her story reminds us of the power of passion and purpose. Whether you’re looking for custom cookies for a special occasion or simply want to support a local entrepreneur who brings joy to others, Sara is your go-to!

Be sure to follow Sara on her social media platforms:

📸 Instagram

👍 Facebook

Like her page and give her a follow to support her journey and enjoy her stunning cookie creations! Let’s show Sara and her incredible work some love!

Do you know another incredible small business that deserves to be in the spotlight? Email us at: info@eternorealty.com  We’d love to celebrate their hard work and share their story with our community.